Prior to 1995, traditional 30-second hand dryers were all the world knew. You know the ones; press the button, place your hands under the nozzle for 30 seconds, give them a shake and then wipe the remaining water on your pants. The world had become complacent… figuring that was just the way it was. Excel Dryer had a vision for something bigger; something better.
XLERATOR hand dryers were launched by Excel Dryer in 2001 to address the need for a ‘better mousetrap’. It was the first high-speed, energy-efficient hand dryer on the market and, better still, was made in the USA (XLERATOR video). When XLERATOR was first
That reality, along with the fact that the traditional channels of distribution included electrical and janitorial distributors where electric hand dryers were an occasional and often ‘one time sale’. This was
Excel Dryer is a great brand and XLERATOR is a great hand dryer. The problem was that no one knew it. No one knew the difference, nor did they care. Newton Distributing was established in 2002 to capture the opportunity presented by the existence of an effective high-speed, energy efficient hand dryer. We cared.
We started with a very simple idea. The idea that if we became experts on a few products in commercial bathrooms rather than offering a huge catalog about which we knew very little, we could be more successful in spreading the word about the XLERATOR and provide world-class services to our customer base.
When we first demonstrated XLERATOR at trade shows like
By 2006, our customers had been enjoying our service and hand dryers for four years and they began to ask “What
As our expertise grew, we expanded our product offerings to include prestigious plumbing lines such Sloan Valve, Zurn, Delta, Elkay, and Oasis, to name a few. We also began to work with leading toilet accessory lines such as ASI Group, Bobrick, Bradley, AJW, Symmons and Moen. Our toilet partition lines now include Global, Hadrian, Bobrick, Scranton,
Fifteen years later, XLERATOR hand dryers are still made at the same factory, albeit a larger one, in E. Longmeadow,
No matter our size or the number of products we offer, we are still here for one reason, to serve You, our customer. We want to thank all of the customers that we have worked with in the past that have helped bring us to where we are today. With your continued support, as well as the support of new customers that we will soon meet, Newton Distributing will continue its mission to provide world-class products and services to the commercial construction industry.